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Business

How Mass Customization Boosts Local Businesses

Muncie, Indiana Blog– Customers want mass-customized, made-to-order parts, and they’re willing to pay more for them. Over half of consumers are interested in purchasing personalized products and services, a Deloitte study reports. A majority say they are willing to pay a higher price for customized options, and one in five are willing to pay 20 […]

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Business

How Digital Channels Make Life Simpler for Today’s Travelers

Midwest Blog – Not so long ago, when customers experienced a service hiccup or needed to iron out a billing issue, many dreaded having to rely on technology to resolve these issues. Not anymore. Gone are the days of dealing with long wait times and hassle-filled self-service options. In today’s hyperconnected world, businesses are using […]

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Business Culture Government

Social Media Is Undergoing a Transformation

BLOG – When I first started Muncie Voice back in 2011, my goal was to hold the local media accountable by giving citizens an alternative voice. The internet and the rise of social media sites like Twitter and Facebook made sharing and marketing articles a snap. Research important topics and share those findings. Expanding knowledge was the goal. […]

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Business

4 Customer Service Trends Give Your Company an Edge

4 Customer Service Trends Shaping Biz Muncie, Indiana NEWS – Sixty-two percent of global consumers stopped doing business with a brand or organization after a poor customer service experience, according to the 2015 Global State of the Multichannel Customer Service Report. The research also found that 60 percent of consumers have higher expectations for customer […]

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Business

How Can Apps Help Grow Your Business?

Muncie, Indiana BLOG – While every business these days needs to have an online presence, there are some companies that need to go one step further and develop a business app that will not only help their customers to buy from them but also enhance their brand image. Apps for Business The first question you […]

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Business

Integrated Marketing: How to Effectively Market Your Business

MUNCIE, Indiana NEWS – People tend to become more extreme in their actions when they are presented with uncertainty. This applies to social interactions, including politics, business and sales. Small retailers have taken to social media to alleviate the uncertainty of their sales channel. Although social media is a good marketing tool, it still can […]

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Business

4 Ways to Engage Customers on Social Media

Over the last decade media usage has shifted from print, radio, and TV to a more internet-based platform. For businesses to get the most out of their advertising dollar they have to be creative, not just with content, but also with the medium used.…

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Business

The Power of Pinterest and Why It May Not Work For Your Business

For fans of Pinterest, it can really be a love affair. The site has allowed for the creation of everything from stunning cakes to innovative organization ideas, and it’s also become many people’s favorite way to waste enjoy downtime. Pinterest is…