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Community Food/Drink

How to Make Your Local Farmers Market a Force for Positive Change

How is Your Local Farmers Market Changing Culture Muncie, Indiana Blog – The Midwest is notorious for its glorious farmer’s markets where the food is fresh, abundant and tasty. Some would argue that the Midwest is best when it comes to growing good food. People across the country want to support the local economy and eat […]

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Business

How Mass Customization Boosts Local Businesses

Muncie, Indiana Blog– Customers want mass-customized, made-to-order parts, and they’re willing to pay more for them. Over half of consumers are interested in purchasing personalized products and services, a Deloitte study reports. A majority say they are willing to pay a higher price for customized options, and one in five are willing to pay 20 […]

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Business

4 Customer Service Trends Give Your Company an Edge

4 Customer Service Trends Shaping Biz Muncie, Indiana NEWS – Sixty-two percent of global consumers stopped doing business with a brand or organization after a poor customer service experience, according to the 2015 Global State of the Multichannel Customer Service Report. The research also found that 60 percent of consumers have higher expectations for customer […]

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Business

Go Ahead and Start Your Dream Business

Midlife Crisis Gone Right: Why it’s Never Too Late to Start Your Dream Business The midlife crisis is real. It is not simply a reason for someone to find a new, younger sexual partner or an excuse to wear hemp while wandering barefoot on a third world beach. According to a study published by the […]

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Business

How Can Apps Help Grow Your Business?

Muncie, Indiana BLOG – While every business these days needs to have an online presence, there are some companies that need to go one step further and develop a business app that will not only help their customers to buy from them but also enhance their brand image. Apps for Business The first question you […]

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Business Government

Media & FCC: Misinformation Should Come With a Label

MUNCIE, IN – We’ve demanded it on food. We had to demand that it stop during children’s shows. We had to demand it be changed in school cafeterias. We had to demand that it stop being done by Congress. In our Caveat Emptor – Let the Buyer Beware – world, monied interests get to sell […]

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Business

4 Ways to Engage Customers on Social Media

Over the last decade media usage has shifted from print, radio, and TV to a more internet-based platform. For businesses to get the most out of their advertising dollar they have to be creative, not just with content, but also with the medium used.…

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Business

The Power of Pinterest and Why It May Not Work For Your Business

For fans of Pinterest, it can really be a love affair. The site has allowed for the creation of everything from stunning cakes to innovative organization ideas, and it’s also become many people’s favorite way to waste enjoy downtime. Pinterest is…

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Business

Marketing Strategies for Startups

Marketing strategies for startup businesses Marketing is often described as advertising, promotion, or publicity, but in reality marketing is all about effective communication. Every new start-up business needs to know how to communicate well with existing and potential customers, with investors, and with other businesses that can provide complementary services, or to become useful partners […]