Indiana Unveils New Brand – “Honest to Goodness”

Honest to Goodness

INDIANAPOLIS, Ind. – Lt. Governor Sue Ellspermann and Mark Newman, executive director of the Indiana Office of Tourism Development (IOTD) today unveiled a new consumer brand for Indiana. This new brand, the embodiment of the well-earned reputation for Hoosier hospitality and authentic experiences, is “Honest to Goodness Indiana.” “Everywhere you go in Indiana, the people […]

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