National Prevention Week Targets Underage Drinking


SAMHSA unveils new national PSA campaign for National Prevention Week on May 13

To kick-off National Prevention Week, the Substance Abuse and Mental Health Services Administration (SAMHSA) will launch “Talk. They Hear You.” a new national public service announcement (PSA) Campaign that empowers parents to talk to young children as early as nine years old about the dangers of underage drinking.

The Campaign kickoff is in conjunction with SAMHSA’s 2013 National Prevention Week—An annual health observance dedicated to increasing awareness of, and action around, substance abuse and mental health issues.

More than 25 percent of young Americans engage in underage drinking. “Talk. They Hear You.” raises parents’ awareness around these issues and provides them with information to help them start a conversation about alcohol with their pre-teen children.


  • Pamela Hyde, Administrator, SAMHSA
  • Dr. Regina Benjamin, Surgeon General of the United States
  • Michael Botticelli, Deputy Director, Office of National Drug Control Policy
  • Andrea McCarren, WUSA-TV reporter and underage drinking prevention advocate
  • Youth survivor of drunk driving crash


Monday, May 13, 2013, 10:00 a.m. – 11:00 a.m. ET


National Press Club, Holeman Lounge, 529 14th Street, NW, Washington, D.C.

The press conference will also be webcast live at


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